be wilder is a woman-owned business located in Chicago, IL. be wilder was started out of the desire to be more cognizant of what stores and brands we support. We know that COVID has changed how consumers spend money and people are more willing to put their dollars toward supporting small shops and local businesses.

We specifically feature products that can't be found on Amazon, are handmade/small batch, eco-friendly, and are minority-owned.

Why cards and gifts?

COVID has made so many of us lonely and has left us feeling more isolated than before. With the internet, we can talk to anyone at any time, but in the process, we've lost meaningful connections and deep relationships. Being able to see and scroll through someone's highlight reel is not the same as being an active participant in someone's life.

We strongly believe in making sure the people in our lives understand how much we care. Whether that's a text, a Facetime video, an Instagram message, or even a hand-written card, we think the world could do with more love and kindness.

Even if you don't shop with us, that's okay. We hope that you leave with the message that no man (or womxn) is an island and that you use this as a gentle nudge to check up on someone you love.

Our commitment to you

While we pride ourselves in sourcing vendors and partners that align with our beliefs, the truth is we're all human and don't always get it right. If for any reason a product or vendor doesn't sit right with you, that's okay. Please feel free to contact us at any time and we'd love to chat and perhaps learn something we didn't know.

We promise that each day that passes, we will become better allies and better people. We can't promise perfection, but we can promise that we work hard to ensure that every vendor we source is committed to making the world a better (and more equitable) place.

This month, we're featuring brand Talking Out of Turn (or TOOT) from Dallas, TX. Their feminine products are fun and playful, without taking life too seriously. They are female-owned and they manufacture everything in the US.